OTT full form is over the Top.
the term OTT is used in tv and internet sector.
when the tv content is provided on the internet using some CDN method, then it is called as OTT.
OTT means ‘Over The Top’ and alludes to any web-based feature that conveys content over the web. The administration is conveyed ‘over the highest point’ of another stage, subsequently the moniker.
In earlier years, a shopper would take out a link membership and their satellite TV supplier would be liable for the stockpile and accessibility of programming. In the cutting edge period, clients can pursue administrations like Netflix or Spotify and access their contributions over the web. The link supplier currently just gives the web association and has no capacity to control what you burn-through. This detachment has huge ramifications for promoting.
Benefits fo ott platform-
the biggest benefits of ott platform are that we can watch a movie or tv series any time, without giving much time in watching the advertisement.